The Small Scale Development Programme
*Unfortunately this course is now full and we cannot accept any further bookings*
Who is it for?
This programme is designed specifically for leaders of small cultural organisations.
Leaders of small cultural organisations can have many competing demands and this programme will support you in your role. It will help you reach and engage more people more often, realise your ambitions and drive a successful future.
You will learn
- How to define your organisation’s vision and goals
- How to develop a clearer understanding of your current approach to audiences
- How to make marketing a key part of your strategic planning
Module 1: Vision, Purpose and Brand
Monday 11 November
Understand what a vision is, how it shapes your purpose and relates to your brand. You will look at how your brand underpins everything from your online tone of voice to the strategic decisions you make.
Module 2: Understanding Audiences
Monday 18 November
You will gain the knowledge and tools you need to understand your audiences and who your potential audiences are. You’ll use tools and frameworks to support your exploration of your audiences and what motivates them.
Module 3: Developing Marketing Strategies
Monday 25 November
Start to use frameworks such as SWOT and TOWS to take your planning forward. You’ll have the opportunity to put these into action and test what works for you.
Module 4: Marketing Communications and Evaluation
Monday 2 December
Learn the essentials of evaluation, measurement and what that means. Understand how to craft excellent messages that resonate with your audiences, which communication channels are best for you, copywriting tips and useful models to frame your communications.
Participant Presentations
Monday 9 December
In the final session you’ll have the opportunity to share your marketing strategy, your process and what’s resonated for you.
Event details
Time: All modules 10:00 am to 1:00 pm
Capacity: 10 delegates
Venue: Online
Delegates are required to attend all modules to access this programme.
Delivered by Arts Marketing Association
