Coventry is a diverse city with a younger than average population. It’s home to two universities, a number of high profile manufacturing and engineering companies, and is a well-connected city with direct trains to London and Birmingham, plus a short distance from Birmingham International Airport.

A city like no other, Coventry is home to a wealth of things to do and discover. From the unexpected with centuries-old history and heritage, to breath-taking architecture and impressive innovation. In addition, Coventry’s food and drink scene reflects the city’s diverse culture, giving locals and visitors the chance to taste their way around the globe.

Coventry has hosted a number of high-profile national and international events over recent years. These include the Birmingham 2022 Commonwealth Games, International Children’s Games 2022, Radio 1’s Big Weekend 2022 and the MOBO Awards 2021.Coventry was also the UK City of Culture 2021 and European City of Sport 2019.

Benefits of working with Coventry City Council

  • Get your business seen by thousands of people across Coventry
  • Engage with your local community and be part of innovative projects and events
  • Enhance your company’s brand through social value and community engagement
  • Emphasise your corporate social responsibility and invest in the future to make a positive change
  • Secure and strengthen business and community partnership

Our events and projects available to sponsor

Godiva Festival: Coventry’s flagship family-friendly music festival sees over 70,000 attendees each year. With past headliners including Rudimental, The Libertines and Sophie Ellis-Bextor, the event has seen many international stars take to the Main Stage. Godiva Festival [https://www.godivafestival.com/culture] also supports local artists by giving them a platform and is on a journey to improve its sustainability.

International Children’s Games: Coventry’s most talented athletes aged 12 – 15 years old compete in the International Children’s Games each summer as Team Coventry. The event sees over 1000 athletes from cities across the world take part in the International Olympic Committee-sanctioned event. This year Team Coventry are travelling to Mexico to represent the City in Athletics and Girls Football. Coventry hosted the event in 2022 [https://www.coventryicg2022.org/].

Go Parks: Active Schools Challenge and Children’s Mile: The Go Parks: Active Schools Challenge is a mass participation schools-based event that spans four weeks in the summer. 2024 will see a Paris 2024 Special - celebrating the Olympic & Paralympic Games. The Challenge involves getting active in parks with friends, family and your schools' community to win points for your school! The Challenge provides an opportunity to win virtual medals and build your very own medal table, In 2023 over 100 schools took part and with over 12,000 people getting active through the project. Coventry's annual Children's Mile takes place in the War Memorial Park and is open to all Coventry schools. Family and friends are invited to watch as school classes race around the park in this event with over 2,500 children from over 60 schools take part. View the photos from 2023 [https://www.flickr.com/photos/coventrycc/albums/72177720309198279/].

Coventry Chargers Kabaddi team: Coventry has entered the British Kabaddi League for the first time ever. Sponsorship opportunities are available for the team’s kit and display boards around the court. All matches will be shown live on BBC iPlayer and across the world. In addition, in March 2025 Coventry will host the Kabaddi World Cup which will provide sponsorship opportunities to a worldwide audience.


We’d love to hear from you about how we can help support your marketing, promotional and/or corporate social responsibility strategies.

Want to know more? Contact us today.

Event sponsorship