Coventry City Council is getting ready to extend the Average Speed Enforcement (ASE) network by introducing three more ASE camera locations.
These measures come following evidence that ASE has been effective across the rest of the network in recent years in a bid to improve road safety and further crackdown on speeding. Data from Transport for West Midlands shows that ASE locations across Coventry have had a significant impact, contributing to more than a 40% reduction in personal injury collisions.
Moseley Avenue and Four Pounds Avenue, Wheelwright Lane and Holbrook Lane, and Alderman’s Green Road, including Parrotts Grove are the three new ASE corridors approved as part of the Council’s transport capital programme in March 2024. It’s all part of making major routes safer for all road users.
We work closely with West Midlands Police, who operate and undertake the enforcement of speed limits and provide historical evidence of collisions resulting in casualties, as well as speed surveys, which indicate that speeding is an issue within the current speed limit area.
The cameras are due to go live in March/ April time 2025.
Councillor Patricia Hetherton, Cabinet Member for City Services said: “These cameras are not being put in place to raise money, the purpose is to keep people safe and to reduce the number of people killed and seriously injured on our roads. We have shown with the other ASE schemes we have introduced across the city that these cameras work to reduce the severity and number of personal injuries.
“Road safety is a priority for the council and drivers should be getting used to these schemes by now and realise how irresponsible speeding is unacceptable. Avoidable collisions caused by speed and driving dangerously affects many people, so anything done to reduce this is great news for all residents. Just by slowing down and being aware of all others around them will make the city safer for us all.”
Signs will go up well ahead cameras being switched on to ensure drivers are aware of the go live date for each new zone. We will be installing the bright yellow ASE camera equipment on columns across the three new corridors over the coming weeks. The signs will state the message ‘Average speed enforcement starting soon’ on this road.
Average Speed Cameras record the registration of a car and calculate its speed by measuring the time taken to travel between set points and are seen as an effective way of reducing speed, as they can cover a longer stretch of road compared to other cameras. Data will be collected over time to give accurate information around speed reduction, collisions and injuries and will show how increased speeds relate to increased serious collisions and injuries.